Last week, we talked a lot about how the strategic use of a few simple design tips can make your website more appealing to your customers, which ultimately means they will spend more time there. Today, we’ll review some best practices for UX (User Experience) design. These tips have everything to do with how well your website delivers on usability and accessibility for your visitors.
Remember that you’ll always want to get started first with one of Koala’s free website templates. They’ll give you the perfect foundation to start from when it comes to building out your site’s user experience. And then the fun part begins.
THREE UX BEST PRACTICES YOUR SITE SHOULD FOLLOW
Know Your Audience and Create User Flows to Accommodate Their Needs
This will involve a decent amount of time getting to know your audience, researching their use cases, and understanding their specific needs as it relates to your website. A common practice is to map out a series of user journeys based on what you know to be the primary reasons someone might come to your site. Then, make sure that you’ve got the content and navigation structure in place to get those users to what they need. Which leads us to our next tip:
Use Intuitive Navigation
The surest way to lose a site visitor is to make it too difficult for them to navigate around your site. If they can’t find where to go or are caught in navigation circles, they will most likely bail on your site and search elsewhere. The best way to prevent this behavior is to introduce intuitive navigation that makes it easy for the user to understand a) what the prioritized sections of your site are and b) how to navigate between them seamlessly. Lean on what we know about people’s expectations. For example, your website visitors are likely accustomed to primary, horizontal navigation that lives at the top of a website. Leverage that behavior to your advantage instead of trying to train people to look somewhere else for this information.
Be Mindful of the Page Fold
Generally speaking, the above-the-fold content is anything that a user can see on the web page without having to take an action (click or scroll) in order to view more. The page fold will end up being in different places depending on the device that the user is on, but as a general rule of thumb, you’ll want to make sure that the most important content (most specifically your call to action) lives above the fold of your landing page(s). This doesn’t mean you should expect that your users won’t scroll below the fold to read more, but what they see above the fold should be compelling enough to entice them to scroll below.
Stay tuned for more tips and tricks to help you make your new website the perfect home for your brand or business. Until then, check out our site to learn more about how easy Koala makes it to design, launch and manage your new website!