One of the most fun and rewarding parts about creating a new website is defining its look and feel. After all, how it looks will likely be the first thing people notice about it, which means you have a great opportunity to introduce your brand and leave a great impression.
While this process can be fun and exciting, it can also be overwhelming and full of different choices. That’s where Koala Website Builder comes in. Your first step will be to choose a favorite from our selection of free website templates. They make it super easy to get started so that you can get to work on the fun design stuff. And for added help, we’ve compiled a list of useful tips to guide you as you start to design your website and prepare it for launch.
4 DESIGN TIPS FOR YOUR NEW WEBSITE
When In Doubt, Choose Simplicity
A simple design aesthetic will reliably make your website look clean and sleek. It’s easy to overload site pages with lots of images in order to appear as if you’re full of content, but it can often leave your site visitors feeling overwhelmed and confused as far as what they should be paying attention to. Remember that you don’t have to go all in, all the time. Devote some time creating a content strategy plan and let that guide you in terms of what to expose on the site and when.
Get Strategic With Your Use of Color
Use your brand’s color palette as a strategic complement to your site’s overall simplistic look and feel. This means introducing pops of brand color to indicate sections of importance on your site, or as wayfinding tools in the context of navigation. The general result will be a cleaner, more organized user experience, which will keep your visitors around longer.
Invest in Good-Looking Photography
Whether you’re in a position to shoot images in-house or purchase stock photography online, remember that the images you share on your site are ultimately a reflection of your brand and what it represents. Take the time to find unique images that are relevant and on-brand. If it feels too “stock-y” or generic, it runs the risk of compromising the authenticity you have been working so hard to create.
Even When It Comes To Fonts, Simplicity Is King
It can certainly be tempting to choose a funky font to represent your brand. And while there’s lots of different places where you can have fun with more unusual fonts (signage, media, print, etc…) it’s safer to go with a more standard, simplistic one for your site. This is because your visitors will likely be viewing your website across a variety of devices, screen sizes and browsers. A simple font will render more seamlessly across these various settings and ultimately create a better user experience for your visitors.
We hope these tips have helped you get started down the fun road of designing your new website! We’ll be back with more design and UX tips soon but in the meantime, feel free to check out our site to learn more about how easy Koala makes it to design, launch and manage your new website in no time!